Digital Innovation Branding
Latest Projects
Approach & Services &
About Us

We’re passionate about adventures. We are inquisitive, analytical and always hungry for knowledge. We break new grounds far above the usual standards, discovering new territories and venturing off the beaten track.
New paths require brilliant ideas, a team of daring explorers and courage of gargantuan proportions. Or in other words: us. At Subtropen, we create visual identities and systems for the digital realm.
Your brand is unique. Our holistic approach helps you to tailor your brand identity in order to reach the right people, send the right signals and convey exactly the values that you stand for.
We’re passionate about adventures. We are inquisitive, analytical and always hungry for knowledge. We break new grounds far above the usual standards, discovering new territories and venturing off the beaten track.
New paths require brilliant ideas, a team of daring explorers and courage of gargantuan proportions. Or in other words: us. At Subtropen, we create visual identities and systems for the digital realm.
Your brand is unique. Our holistic approach helps you to tailor your brand identity in order to reach the right people, send the right signals and convey exactly the values that you stand for.

We aim to set the industry benchmark for every client we work with. Our purpose is to build brands through profound design aesthetics that let our clients build their brand in a distinctive way.

Branding

  • Brand Design
  • Design Systems
  • Brand Consultancy
  • Brand Guidelines
  • Brand Strategy
  • Corporate Identity

Digital Experiences

  • Product Strategy
  • Social Media
  • User Experience
  • Web Design
  • concept development

Clients

  • Monsoon
  • Metronom
  • Trade Republic
  • Deutsche Aidshilfe
  • KM Croatia
  • Concrete Plæne
  • Bottlerocket

Subtropen is a Studio for digital brand experiences.
We design, sharpen and evolve brands. We build brand strategies and design visual identities. We create solutions that boost sales, increase brand value and build sustainable customer relationships.
Our mission is to help our clients to conquer the world.

Drop us a line if you want
to be part of the team
hello@subtropen.com

Lasse Giese

Managing Director

Lasse was born and raised in Kiel. He lives and works now in Berlin. He found his place in the digital world and isn’t satisfied until he provides the most efficient solution.He established our partner agency Tropen as Head of Operations, where he was also entrusted with brand consulting for well-known companies like Amazon & METRO in recent years. During his autodidactic work as a freelancer he was one of the founders of the digital network “The_Bridge Digital”.

lasse@subtropen.com

Jan Erlinghagen

Managing Partner/Creative Director

Jan is designer by passion and a specialist through and through. He moved to Berlin after graduating with a diploma degree in Design and M.A. of Communication Design. He is excited about typography and clean layouts. During his freelance career he worked for relevant design studios and agencies — such as Heine/Lenz/Zizka, C3 Creative Code & Content, Saatchi&Saatchi Pro, WirDesign, Dan Pearlman/Spring Brandideas. He worked for brands and companies like Telekom, Allianz, Leica, Volkswagen, Wirecard, Hamburger Kunsthalle and voestalpine.

jan@subtropen.com

Lasse Giese

Managing Director

Jan Erlinghagen

Managing Partner/Creative Director

Lasse Giese

Managing Director

Lasse was born and raised in Kiel. He lives and works now in Berlin. He found his place in the digital world and isn’t satisfied until he provides the most efficient solution.

lasse@subtropen.com

Jan Erlinghagen

Managing Partner/Creative Director

Jan is designer by passion and a specialist through and through. He moved to Berlin after graduating with a diploma degree in Design and M.A. of Communication Design. He is excited about typography and clean layouts.

jan@subtropen.com

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